Your Expertise Your Personal Brand. Define who you are. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. Be sure to take note of those too and choose words are a great fit for your brand and your business. Hard-working 2 . Explain why you chose them. If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. You can also use words like proven and seasoned to show that you have the experience to back up your claims. Should you use personal brand adjectives? Feel free to share them in the comments, email, or Instagram DM! Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. The first step to building your personal brand is knowing yourself and your personality. individual can include a focus on being creative in tackling new projects, considering First, understand that the words you use are just a means to convey powerful ideas. You have to read and readjust to get an idea of their experience and brand statement. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). This ONE word helps to define YOU! Imagine being faced with a difficult situation What makes Chriss statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. 2) Your brand is your self-impression. The. Personal Branding For Dummies. This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? Before I start any design project, I always send an in-depth questionnaire to my client. The answer to this question helps us cut through the clutter. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. According to a recent study: Global executives attribute 45% of their company's reputation and 44% of their company's market value to the reputation of their CEO. As an individual, you have values and virtues, just as organizations do. Goals. Personal branding words can be used to create an online presence and build a personal brand. Choosing the right personal brand words is one of the most effective methods for doing this. Its advanced, so Id recommend focusing on the first three aspects of your personal brand: skills, personality, and motivation. Think of your clothing, hair/makeup and accessories as your 'packaging'. The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. Positive 4 . No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and . To do this, ensure you seek feedback from family, friends, colleagues, mentors, customers and anyone who will give you honest feedback. If you find you are someone who gets things done and makes things happen your one word points to Drive. Also, make sure to limit yourself to only one sentence for your personal branding statement. Helping sales, marketing, and recruiting teams find new leads. Being resourceful requires applying good critical The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. Plus, these qualities are always attractive in a professional setting. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. Avoid using too many personal branding words or phrases. So, perceive how your brand influences your customers' life and create a special effect. Your personal brand is one of your most important assets for your long-term career development. Personal brand words cant replace your strategic message, First it is important to understand that you want to convey powerful. to be resourceful Heres a little-known fact about writing: verbs are more effective than adjectives. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. If my brand was a person, they would be described as __________, __________, and _______. Take a moment to think it through, and then once you've got them, write them down and tell someone, your manager, friend or loved one, what these . You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. Instead, this means this is not the singular focus of how you want to be known. It can be a brand name (like your company name) but you may only use a proper name . If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. brand, one of the first pieces of information I seek to extract from them Here are our top picks for the best personal brands right now: 1. Id love to hear what your brand adjectives are! You see, this query is a great way to define your brand. that could potentially compromise your internal moral compass or professional So if youre ready to take your personal brand up a notch (or two), keep these powerful words in mind! high integrity. "I help thought leaders write great books in just 90 days. Think of it as your catchphrase a tagline or slogan for marketing yourself! Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. Your persona is your brand. As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement. Do clients feel that strongly about your brand? Understanding your strengths and weaknesses-and your 3 word selfallows you to start building your personal brand. If youre looking to make your personal brand more irresistible, check out these brand words that will help get you there! The process for identifying your ONE word is just as important as your actual ONE word. Now its time to craft your own. to creating an everlasting impression for your digital The "Character" category contains both the process reliability attributes of scheduled Guardians while the people-focused ones relate to friendly Idealists. As a solopreneur and owner of, career; life lessons; performance; personal growth. and overcome those trials and tribulations that will resonate with prospective employers Its straightforward and shows the kind of approach and value she would provide her clients. Thanks for this article and thought process. It is tempting to exaggerate your abilities, but this is not the place to do that. The goal here is to find one or two things that separate you from your competition and make you unique. Its more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. What words come to mind when you think of a stylish person? to describe yourself when building Get the 9 secrets of job hunting with a humanities degree (free), PLUS a new career strategy delivered to your inbox once per week (3-minute read). While you wont have that challenge, you should be inspired by his precision. This button displays the currently selected search type. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. Personal Brands: It's not just about products or services anymore you can build your own personas through social media and hence boost your brand. Some examples include: "I help individuals reassess their life choices to discover their true paths to success.". If so, youre off to a good start. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. I build communities and evangelize for the things I believe in. I am motivated by a desire to help and empower others. While it may seem limiting to describe yourself in 5 words, Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. If youre strategic, you can use these words to showcase your accomplishments or community involvement. Motivated 3 . Sharing this info is very impactful!! That's your invitation to elaborate on your 30-second elevator pitch. Next up is the builder of things and communities, pictured anonymously below. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. In most cases you will find consistency from your feedback providers. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. It's called The Power of Three. If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Synonyms: aristocratic, patrician, high-born . Your email address will not be published. You spent time on it, dont you want others to see it? If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. Once again its an example of what not to say about yourself. When it comes to using descriptive words for your personal brand, less is more. "I develop sustainable business models and marketing strategies to fuel small business growth.". Beyond a simple tagline, your three words should reinforce who you are as a company. 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. For some people the word immediately comes to mind. For what it's worth, my one word might be capturing the spirit of yours--"Elevation." In order to be effective, it needs to stay current. Thanks! And your brand is what attracts your fans to you. Dont try and shoehorn your statement into a format that doesnt work for you. For example, if brave is one of your main brand personality words, it could . For more information, visit: https://employedhistorian.com/cookie-policy/, How to write a personal brand statement that actually works. Frankly, it can make all the difference in short-term job searches as well. Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. This post can make an impact on many people! Its important to let your accomplishments speak for themselves. Unambiguous. 3. Additional words include versatile, resourceful and adaptable. Consider Your Brand As A Personal Relationship. 19 of the best personal brand examples in 2023. Everyone has such descriptive words. It will make you memorable, and help your end goal tremendously. The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. Mix and match them to create a professional persona that accurately reflects who you are. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. 10 Bold Personal Brand Statement Examples. Bethany, great article! I am also certified in solving problems. If you get multiple words or themes determine if one word stands out more than the others. with executive partners, stakeholders, and clients. The words in this category focus on skills and abilities, how the individual does his or her job well. However, a personal brand statement is just fluff unless you align your actions with it. Id love to hear from you! Consider if you have the ability to roll with the punches as well as step up to the plate when the company or leadership teams are faced with tough challenges (i.e. If youre in the pharmaceutical industry, DocStations pharmacy management software will help your business to level up, especially during a pandemic. Now that you have some personal brand statement examples to get you going, you need to get the most out of your final product. 1- Bold. Your brand personality is essentially how you speak to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. Are you clear on your brands mission, vision, and values? They see you as organized. I'm very patient and take recruiting new people for suitable positions very seriously. Personal Branding is the process of establishing yourself as a thought leader in your industry. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. I teach people how to use unconventional strategies to land jobs they love in todays market (without connections, without traditional experience, and without applying online).. BrandYourself Blog | ORM and Personal Branding. The second piece of information I ask is: Explain why And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. Match your answer with the job description of the job you're applying for. Words to Describe Yourself on a Resume . I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. Your personal brand statement combines these into a short, punchy narrative. You should be respectful of their time and yours. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. Keep in mind that Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. Efficiently accelerate growth across your company by enabling employees to share and create content on social media. It can make a significant difference in short-term job searches. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. you have taken a stance in a role, in an industry, or in an uncompromising Social media amplification is the icing on the social media marketing cake. Contact us and let's discuss your ideas! It isnt evocative, but it works. Professionals are embracing social media to share advice and unique insights about their industry. speak volumes about you as a leader, professional, and individual when it comes as part of the process is the following question: Give me 5 words to This is something that we need to make more clear moving forwards, thank you! If they show interest, you can and should elaborate but once again, you have to do it without boring the person youre speaking to. Think about why you are choosing these words and how they relate to your brands values. You can practice this easily. Or even a "great" voice. Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. 1. Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. I was amazed by the responses. Creating a statement that is too broad and undirected at any particular group will most likely alienate many of your potential employers. These examples can be used as templates for inspiration when making your own personal brand statement. Positive 4. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. shun away from using your integrity for short-term financial gain? Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. Darrell Franklin. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. But even more than that I seek to inspire and lift people and processes up. Who better to trust for a personal branding statement example than a personal branding coach? Start Online. These are some of the best personal brand statement examples on social media today. If you want to win on LinkedIn, take that personal branding statement and show it off. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. and true to yourself so that your personal brand is the real you. Take a look at this example in which someone calls herself an influencer of change.. Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Your personal brand is how you promote yourself. Glad that you enjoyed the list and we're just as surprised as you are that most job applicants don't go through this process as well. Its important to not confuse your messaging with your personal branding. He doesnt use buzzwords. It's about content that's useful, helpful, and relevant to patients. Intelligent. Darrell Franklins personal branding statement makes it clear that innovation an important skill for his role is a core part of his DNA. 2 . I never imagined how this question would resonate with people. You want to be approachable and interested, but realize that most actions are not taken on the initial day of contact. active role in trying to apply your own knowledge on a topic while also taking This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. This will make you more effective than if you simply called yourself results-oriented or something else that is canned. Brevity begets precision. You can even quote them in your headline, as long as its an honest quotebut using titles and descriptive personal brand words on yourself that fly too close to the sun will leave you. For example, take a look at this person who calls themselves an influencer of change.. If you want to download this list as a PDF, you can do that right . Ensure that the words you choose are genuine and reflect yourself accurately. Then, ask a close friend or co-worker what 3 words they'd use. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. these 5 words describe you both professionally and personally. This represents your point of differentiation. They correspond to the four Keirsey temperaments. I am a determined and resilient individual who is always eager to learn and evolve. Once you've established the initial elements of your personal brand be proactive and start asking for feedback. Our free tool helps you promote and enhance your personal brand online. Jot down your favorites and then narrow them down to your top 3-5. You can leverage your ethics and strong moral compass to show how As with anything, these should be looked at through the lens of your own experience. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. Does Your Brand Need Them. Its often a subtle distinction that a lot of people overlook. Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. It will save you time and effort while achieving your goals of growing your personal brand. Rather, its something you should consult, review, and revise on a continuous basis. We have over 60,000 monthly readers that would love to see it! https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. Consider these brand words that describe your expertise. It can be hard to know where to start with your personal brand. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. Without them, you're just pressing on the gas without looking. Some rules: Each cannot exceed 3 words. Life throws many wrenches at us, but its often our ability Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. Your values and goals change over time, so it makes sense that your personal brand statement would as well. Every great brand has a story, from Converse Shoes to Marilyn Monroe to cartoonist Hugh MacLeod. Dont say youre the best or a leader in the field of unless you actually are. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. Goal - oriented What steps are necessary to make your desired personal brand a reality? Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. After listing the three words, give a brief . Brand Adjectives: Daring, spirited, imaginative, up-to-date. Do you take an Creating a personal brand makes it more likely that your peers, professors, employers, and anyone else will associate you with positive qualities. It must only be 3 exactly. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Press Esc to cancel. You can use more than just a handful of words to describe yourself, and you should. It's about having your own voice. Its what ensures your results are that much, You know plenty of brand evangelists. Use those personal brand words to start crafting your own brand. Finally, look at your three lists of words, and see how you can combine them into a short sentence or phraseno more than five words. This is why a concise personal brand statement is so important. Whenever I work with clients to develop their personal While some might think this feels too forward, the best examples of personal brand statements do this well. No matter your career path, you want to be able to do the same. to craft your professional image without coming across as arrogant or desperate. However, it comes across as if youre trying to boast or appear more important than you are, which could turn people off. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. Austin Belcaks personal branding statement is a lesson in how to showcase your value simply. Additionally, think about how you react during tough times and if you are the type who can be trusted by executive partners to proactively build cohesiveness within the infrastructure and lead teams to become stronger and more resilient. Here's an inventory of adjectives to help you describe how you look at your best. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. Consider Your Brand As An Agent. As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. Diego Granados doesnt just say he works well with different teams with his personal branding statement example he also explains why. That is an amazing stat though, that the job search time is cut in half after using your Personal Success Profile. He was thrilled! Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. How did you come up with this methodology? Examples of brands: Coca Cola, Nike, Gong. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. Ultimately what it comes down to is being authentic UGC Creators: What Are They? Additionally, a CEO's reputation plays a vital role in attracting employees to a company (77%) as well as motivating them to stay (70%). The Brand (obviously). Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. Hi there, I'm Juls! And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! about your character and credibility. With more and more people developing their personal brand statements, some common trends are starting to emerge. The most powerful words in your profile are your descriptors. If you are one of them, you'd better figure it out. It can be hard to know where to start with your personal brand. You can use more than just a handful of words to describe yourself, and you should. Instead, highlight words that represent your personal, authentic brand. Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. , but they can definitely support it. It's fascinating to see the variety of words each of you has chosen. I am straightforward and reliable, and I support others with compassion. Can you be counted on to do the right thing? Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. Describe yourself with professional words that are appropriate to use in relevant settings. Powerful. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. 4. Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly.
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